Conjoint Tasks

We have the capability to ask various conjoint tasks as shown below.

18. Below are mobile phone service plans that may be offered by various providers. Rate each service using the 7-point scale below.

The order of the profiles listed below is randomized to avoid order bias. To see the profiles listed in a different order, simply hit the "Randomize" button. Note that in a typical study, respondents can be given more products to rate.

1
Very unattractive 		2
Unattractive 		3
Somewhat unattractive 		4
Neutral 		5
Somewhat attractive 		6
Attractive 		7
Very attractive


Service Anytime Minutes Night and Weekend Minutes Fee per Extra Minute Text Messaging Price Rating
VerizonUnlimited0None200 Messages$100/month
Qwest200800$0.30/minute50 Messages$50/month
AT&T200200$0.50/minuteNone$30/month
Sprint200800$0.30/minute50 Messages$50/month
AT&TUnlimited0NoneNone$60/month
Verizon400400$0.40/minuteNone$50/month
T-Mobile200200$0.40/minute200 Messages$50/month
Cingular500500$0.30/minute100 Messages$70/month
Sprint10000$0.20/minute50 Messages$60/month

19. Below are mobile phone service plans that may be offered by various providers. In each set, choose the plan that you are most likely to get assuming you are shopping for a service and these are the only plans available. If you are unlikely to choose any of the 3 plans shown, then choose "NONE".

Note that in a typical study, respondents can be given more choice tasks than what is shown here.
 
1 2 3 4
AT&T
200 Anytime Minutes
200 Nights & Weekend Minutes
$0.50 per extra minute fee
No Text Messages
$30/month 		Cingular
500 Anytime Minutes
500 Nights & Weekend Minutes
$0.30 per extra minute fee
100 Text Messages
$70/month
Sprint
1000 Anytime Minutes
0 Nights & Weekend Minutes
$0.20 per extra minute fee
50 Text Messages
$60/month 		None, I wouldn't choose any of these.
Choose this plan
Choose this plan
Choose this plan
Choose this plan

Please click on the "Randomize" button to randomize table above.

         

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