Rank the type of person most likely to purchase Pirelli. 1 being not likely and 4 being very likely.

 

 

 

 

 

 

 

 

One a scale from 1-4 what is the likelihood that Pirelli would be successful in expanding their business into the world of high fashion? 1 being not likely and 4 being very likely.

 

 

 

 

 

 

 

 

A person walks into a store to purchase Pirelli. What brand of jeans are they wearing?

 

 

 

 

 

 

 

 

What does Pirelli do? You may select more than one answer.

 

 

 

 

 

 

 

 

 

 

What comes to mind when you think about Pirelli?