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ecommerce adoption in Asian
Do you have any experience in online shopping?
YES
NO
Reason for not buying online
Do not have Internet
Do not know how to use
Payment issue
Communication issue
Product issue
Others
Payment issue:
Do not have credit card
Do not have online banking account
Security / Privacy
Others
Communication issue:
Feel hard to communicate with seller.
Slow response from seller
Language gap
Others
Product issue:
Cannot feel product
Fake goods
Low quality
Others
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